How do you know if you're improving or losing if you don't measure your progress? We're all about measuring and encourage our clients to make use of the website analyzing tools we provide them.

So what should you be measuring? That depends on the goals you made for your site.

You did set goals for your website, didn't you? If not, read on for four that will get you started.

By answering "The Five Ws" journalists provide the complete story to their readers. If you haven't discussed "The Five Ws" with your web developer, you may not be providing a complete website to your visitors. And an incomplete website with vague goals won't ever perform the way you want it to.

What are your answers to these five questions about your website?

"Good enough for government work" is an old phrase that has come to imply sub-par performance, but during World War II "good enough" for the government meant the best. Maybe the ironic definition arose as government information and regulation mushroomed in triplicate, overwhelming the offices of our public servants.

Increasingly, government bodies are turning to the web to help organize and access information. And DotNetNuke has emerged as the platform of choice for three main reasons.

Small business owners often feel like circus performers – spinning plates like mad and hoping that if we keep everything moving it won't all come crashing down around us. That sort of stressful environment forces us to think on our feet, but we often don't get a chance to really think things through.

Making snap decisions about your business website could really hurt. You owe it to yourself to make your website a priority. Consider this:

Community classes, seminars and YouTube webinars say you'll make money with social media in just minutes a day.

Then reality hits.

How can you keep control of your marketing in the face of such disheartening obstacles?

When you hire experts for your social media, web design and other marketing, remember these are partnerships and you’ll need to hold up your end of the deal to get the most out of your investment. Here are a few ways to help your partners help you.

While we certainly don’t advocate turning toward the Dark Side of the web, spammers also employ perfectly ethical techniques that legit businesses fail to use themselves. You’re just as smart as a spammer -- learn from their experience.

You know those teeny little graphics that show up in your browser window next to the title of the web page you’re looking at? Technical and/or graphic folks may already have this covered, but for many of us, creating a favicon for our own website is pretty far down the to-do list. If you haven’t given it much thought before, maybe it’s time to reconsider this little doodad.

Technology is providing mighty powerful tools to make it ever easier to fulfill Lincoln's "government of the people, by the people, for the people" pledge. Helping local governing bodies reach their constituents in new and better ways is an exciting direction for us at Sprocket Websites. You are one of "the people" – are you using technology to stay informed?

"I don't always program on a DNN site, but when I do, I prefer Script Injector." Would the Most Interesting Programmer in the World say this? Probably not, but it IS a good tool. Here's a situation where I wanted a diagram on a page to look like a normal paragraph and wrapped diagram, but with description text popping up when you hover over a particular section. Is there a module for that? The one I chose was Script Injector, and rolled up my sleeves...