Investigative Reporter Questions Your Website
Your website is the part of your business that is our responsibility and we want to do our best to contribute to your over-all success. For us to build the website you need, it is crucial that you share with us clearly defined goals for what you want your site to do. Like an investigative reporter, we want answers to these five questions:
Who is your Target Market?
Resist trying to be everything to everyone. Rather than a scatter-shot approach, focus on who your target market really is so you can direct your content, style and message specifically toward them.
What is your Call to Action?
Know exactly what you want visitors to do when they are at your site so you can direct them to do it. Measuring their responses will determine if they acted they way you intended so you can work on improving your Call. "Buy my product" is one possible Call to Action, but maybe you'd rather have them download a white paper or make an appointment.
Where will your Target Market find your site?
What terms will your visitors use to find you? Those search terms should appear in your content and be put in your metatags as well. You want search engines to know that you are the best answer when someone is searching for your product or service.
When will your site be updated?
Content Management Systems work best when someone is managing the content. If you aren't going to update your pages regularly on your own, use a service. Don't forget to link your social media to your website as well to create additional updates.
Why should visitors come to your site?
Visitors aren't looking for ads – but they are looking for useful information. Calculators, how-to articles, funny videos and many other types of content give your target market a reason to visit your website. You can't make your Call to Action until they get there, so be creative and provide good content.
TV investigative reporters have Nielson ratings to get an idea of who's listening to their stories, but website analytics give a far more detailed measurement. With your goals in mind, you can see what's working and what needs to change. If your website needs to refocus, contact us today to discuss the possibilities. We're always happy to help!