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Learn the Lingo

Kate Gingold 0 2456 Article rating: No rating

When everyone around us is speaking a language we don’t understand, we feel dumb and out of the loop. Some of us even make decisions without a clear understanding because we’re afraid to admit our ignorance. Let’s face it -- it’s hard to keep up with our swiftly-moving world.

Here are 7 basic terms you should know when discussing your website. If you’re already familiar with them, great! If not, your secret is safe with us.

Festival Web Marketing Checklist

Kate Gingold 0 3288 Article rating: No rating

Festival and fair season will soon be here. Advertising to catch the tourist’s eye is a must, as are articles in the “weekender” section of the newspaper, radio Public Service Announcements and community calendars. But all of those messages should refer back to one location for complete details – your website.  Keep in mind these 5 points to create your best festival website.

Claim Your Business Page

Kate Gingold 0 3759 Article rating: No rating

Talk about your low-hanging fruit! Before you spend another dollar on advertising, check to see that your business is listed everywhere it should be. And once you’ve looked into the obvious places, take some time every so often to find the less obvious listings. You’d be surprised at how directories can help boost the visibility of your business – for free!

What Facebook’s Timeline Means to Your Business Page

Kate Gingold 0 8415 Article rating: No rating

If you maintain a Facebook page for your business the Timeline switch is going to make a difference. How much of a difference depends on how much you have already invested in your page. While Facebook has been warning us of the coming change for ages, the end is apparently nigh. Fortunately we have suggestions on how you can make the most of Timeline for your old business page – or for your new page if you never got around to creating one.

Shooting to Kill Your Target Market

Kate Gingold 0 2436 Article rating: No rating

How violent that sounds! Perhaps we need to lighten up a bit. In our quest to put into action all the marketing books, webinars, articles and presentations available, sometimes the emphasis gets skewed. We learn about “target market” and remember words like “laser,” “zero in” and “drill down.” But do these active words produce the actions we really want?

What Marketing CAN’T Do

Kate Gingold 0 4728 Article rating: No rating

Who can afford to throw away money? That’s why we study our ROI (Return On Investment). And when it comes time to plan our business budget we have to wonder: If I invest hundreds of dollars on my marketing, will I make that hundreds of dollars back – and more – to make a good profit? Or are marketing professionals just taking my money?

Creativity and Business

Kate Gingold 0 2485 Article rating: No rating

Creative people resist having to do “business” and business people are suspicious of anything that sounds “creative.” But the most successful entrepreneurs are creative people who embrace business and business people who think creatively. Are you using both sides of your brain to give your business the best chance at success? Is your website using both sides?

I’m Not Gonna Pay a Lot for this Website!

Kate Gingold 0 5538 Article rating: No rating

Meineke used that catchphrase years ago for their mufflers, but it’s certainly been applied to many other products since then. You may say the same for your next website—and then be bitterly disappointed. Or completely satisfied. So how can you know what’s “a lot” to pay for a website?

Here’s a quick breakdown of what to consider when planning your website so your budget goes toward the options that are most important to your business.

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