DIY Sprocket Solutions
As a content marketer, you are continually creating and churning out fresh and relevant content about your specific industry. Collaborative content marketing, guest writing for another blog or having guest authors featured on your own page, is always a great option for spicing things up and reaching new readers. If you want to go a step beyond guest blogging, consider the benefits of writing an expert roundup.
The Sprocket Report
It’s easy to forget how awesome today’s digital landscape is. And it’s also easy to forget that sometimes our digital media won’t always work the way we expect. Here are a few issues that may be an unpleasant surprise in your near future.
DIY Sprocket Solutions
Canva is an excellent, and free, graphic-design tool. It’s a great asset because it is easy to use and provides access to over a million photographs, graphics, and fonts. For social media marketers, it’s an amazing app that allows you to create great images for all of your different social media accounts within minutes. Canva already has pre-made templates that are the correct sizing for the different platforms. This takes a big chunk out of the work for you.
Last week, one of our clients held their first annual Synergy Mega Mixer networking event at a local restaurant the Stonefire Grill. This event was a great success with over 80 attendees! It was fantastic to see such a wonderful turnout and such great participation from all of the networking groups. This was an excellent networking event that helped strengthen both business relationships and friendships. Part of what helped to make it such a huge success was our marketing efforts here at Sprocket Websites.
The Sprocket Report
We recently were privy to a discussion on business branding. The debate sparked some varied and emotional responses among marketing professionals. When was the last time you seriously considered your business brand?
DIY Sprocket Solutions
Outsourcing the social media marketing for your business can be a great idea. When you’re busy actually running a company, it’s hard to maintain an effective social media marketing campaign. You’re shorting your business in a lot of ways by not maximizing your online marketing efforts. It makes sense to find a consultant or company that can take the social media management off your hands. The problem people have is knowing exactly what they should expect from a social media marketing manager.
The Sprocket Report
To keep your Facebook audience engaged you’ll want to generously and consistently share content folks want to read. We have four tips (and a bonus tip!) for how to make the most of your social media shares.
DIY Sprocket Solutions
For businesses that dive into the realm of content marketing, you are taking on a certain responsibility. If you are writing a blog or creating articles surrounding your business and industry, people are looking at you as an expert on that topic or in that field. In most cases, having a byline gives you some semblance of authority. Maybe this gives you the impression that your job is easier to execute. People are going to think that you know what you’re talking about –so the pressure is off to create truly valuable content. This couldn’t be less true. Mediocre content can potentially hurt your business more than no content at all.
The Sprocket Report
Lately we put in some long days of highway driving and saw a zillion billboards advertising a wide range of products – including advertising itself. We got to thinking that there are two important sides of marketing and not everyone is mastering both.
DIY Sprocket Solutions
With such a large variety of social media platforms in the market, it can be a tough job to keep up with all of the various updates, additions, changes, and redesigns that all of the different networks have going on. As a social media marketer, or just a business on social media, it is a good idea to keep an eye out for these changes and what they can mean for your business or strategy.