When businesses are working on growing their social media following and interaction, they can often get a bit lost on where to start. A company’s own employees can be an incredible untapped resource to reach a large social media audience. Don’t overlook the tools that you have right around you.

Don and Jim will be presenting at DNN Summit in Denver during the week of February 5th.  They've split the issue of putting good content on a website and getting people to find it into two interesting talks. Here are the synopses and the slide decks.

The phrase slides glibly from the mouths and keyboards of marketing gurus, but while you’re nodding in agreement are you secretly wondering “What on earth does that mean?” Let’s look at “brand story” from afar before we look up close.

Starting a new business has its unique set of challenges. Buying an existing business that you intend to take over presents a whole new host of hoops to jump through. In this digital age, an established business means an established online presence and following. New owners that buy that business are also buying that online presence and following. As is. For better or for worse. 

Both Jim and I are presenting at DNN Summit in February and it's an exciting year to be be part of this event. We are really looking forward to all the learning, sharing and networking.

Email is one of those things that works great – until it doesn’t. With the average business owner or not-for-profit director intent on their own job, who should they ask to fix their email issues?    

Heading into 2018 I’ve decided to take a fresh look at stale social media marketing practices. When we talk about valuable platforms for clients to use to market their businesses, Twitter is always a top social media network for marketing. Shouldn’t an effective platform receive an effective strategy?

Here’s a business resolution for the new year:  Be PRO-active instead of RE-active in your digital marketing. Your effort will be repaid many times over – and it’s not that tricky to implement. Let’s get started!

There has been a lot of buzz in the marketing world about what we can expect to see in the coming year. With the speed and direction of online marketing constantly increasing and changing, there are plenty of opportunities for online marketers to be on the lookout for. Now is when you should be knee deep in strategic planning for the next year. The end of the year is a great time to take inventory of what went right, be aware of areas that can be improved, and to predict the new trends for the upcoming year. 

“Auld Lang Syne” only takes a few minutes to sing, but once the last note fades, a whole year has passed. Suddenly everything 2017 has become woefully out of date – including your website. Here’s a short checklist for staying current and looking fresh.