Lately we put in some long days of highway driving and saw a zillion billboards advertising a wide range of products – including advertising itself. We got to thinking that there are two important sides of marketing and not everyone is mastering both.  

When you’re romancing a sweetheart, you’ll do all kinds of things just to see them happy and prove your devotion to their needs. In recognition of Valentine’s Day, let’s take a look at all the things your internet marketing partner does for you to win your love.

We saw a truck the other day with a company slogan written on it that really impressed us: “Helping the world keep promises.” A slogan is basically a mini mission statement. Does your business have one?

Both you and your followers will be busy over the holidays. But while YOU may not have time to post, THEY will still be looking at their social media. Here are some tips on how to schedule posts now for folks to read later.

Do you have big plans for your business in 2017? In January lots of folks plan to launch new blogs that they swear to keep updated this time around. One great incentive for writing posts is having readers, so here are three tips for creating a better blog.

All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?

As a business owner you answer questions every day from your customers, your vendors and your colleagues. The most important questions you should be answering are these two that you ask yourself.

Nearly everyone and their nephew can make you a website these days, but will it accomplish your goals? Only Mary Poppins is practically perfect in every way, so prepare for your web designer’s strengths and weaknesses.