Website Tips for Organizations Website Tips for Organizations The Sprocket Report Kate Gingold / Monday, January 14, 2019 0 2340 Article rating: 4.0 The IRS recognizes 1.8 million nonprofits. With so much competition, your organization needs a website that really delivers. Take time to audit your site and note problem areas so you can address them as your budget allows. Read more
Launching a New Business in 2019? We'll Get You Started! Launching a New Business in 2019? We'll Get You Started! The Sprocket Report Kate Gingold / Monday, December 31, 2018 0 4031 Article rating: 4.0 Incorporating, bookkeeping, marketing – there are so many obligations to take on when you start a new business. Establishing your web presence early on provides you with a strong beginning. Read more
Your Digital Media Routine's End-of-Year Review Your Digital Media Routine's End-of-Year Review The Sprocket Report Kate Gingold / Monday, December 17, 2018 4 2559 Article rating: 4.0 You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort. Read more
How to Keep your Website’s SEO Machine Running How to Keep your Website’s SEO Machine Running The Sprocket Report Kate Gingold / Monday, December 3, 2018 2 2340 Article rating: 3.0 Search Engine Optimization is never a one-and-done task. In fact, regularly tending to your website is one of the three most important parts of your SEO foundation. Read more
Is Your Website Trustworthy? Is Your Website Trustworthy? The Sprocket Report Kate Gingold / Monday, November 19, 2018 4 2424 Article rating: 4.0 In discussing Search Engine Optimization, we talked last time about how “authenticity” is vital to SEO. Now let’s look the importance of proving your website is trustworthy. Read more
Demystifying Search Engine Optimization Demystifying Search Engine Optimization The Sprocket Report Kate Gingold / Monday, November 5, 2018 0 2985 Article rating: 3.0 We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.” Read more
Are You Pound-Foolish with your Time? Are You Pound-Foolish with your Time? The Sprocket Report Kate Gingold / Monday, October 22, 2018 1 2594 Article rating: 3.0 Business owners wear a lot of hats to contain expenses, but sometimes our penny-wise ways are actually costing us. Consider whether it’s better for you to outsource certain tasks. Read more
How Are You Measuring Your Offline Analytics? How Are You Measuring Your Offline Analytics? The Sprocket Report Kate Gingold / Monday, October 8, 2018 0 2375 Article rating: 2.0 Between Google Analytics, Facebook Insights and all the other online data collections, business owners have more ways to track their marketing efforts than ever before. But what about your offline marketing? Read more
Choosing Between a Facebook Page and a Profile Choosing Between a Facebook Page and a Profile The Sprocket Report Kate Gingold / Monday, September 24, 2018 0 7729 Article rating: 4.3 People use Facebook Profiles. Businesses use Facebook Pages. But which should you choose if you and your brand are one in the same? Read more
Google Wants to Help Your Nonprofit Google Wants to Help Your Nonprofit The Sprocket Report Kate Gingold / Monday, September 10, 2018 0 2659 Article rating: 4.0 Have a favorite nonprofit? One way you can serve them is to help them make use of Google for Nonprofits. Check out all the benefits available! Read more