The IRS recognizes 1.8 million nonprofits. With so much competition, your organization needs a website that really delivers. Take time to audit your site and note problem areas so you can address them as your budget allows.

Incorporating, bookkeeping, marketing – there are so many obligations to take on when you start a new business. Establishing your web presence early on provides you with a strong beginning.

You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort.

Search Engine Optimization is never a one-and-done task. In fact, regularly tending to your website is one of the three most important parts of your SEO foundation.

In discussing Search Engine Optimization, we talked last time about how “authenticity” is vital to SEO. Now let’s look the importance of proving your website is trustworthy.

We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.”

Business owners wear a lot of hats to contain expenses, but sometimes our penny-wise ways are actually costing us. Consider whether it’s better for you to outsource certain tasks.

Between Google Analytics, Facebook Insights and all the other online data collections, business owners have more ways to track their marketing efforts than ever before. But what about your offline marketing?

People use Facebook Profiles. Businesses use Facebook Pages. But which should you choose if you and your brand are one in the same?

Have a favorite nonprofit? One way you can serve them is to help them make use of Google for Nonprofits. Check out all the benefits available!