When Is a Blog Not a Blog? When Is a Blog Not a Blog? The Sprocket Report Kate Gingold / Monday, January 28, 2019 0 2366 Article rating: 4.0 More than one client recently turned up their nose when we suggested a blog page on their website. Turns out, what we’ve got here is a failure to communicate. Which is pretty ironic since blogs are all about communication. Read more
Website Tips for Organizations Website Tips for Organizations The Sprocket Report Kate Gingold / Monday, January 14, 2019 0 1906 Article rating: 4.0 The IRS recognizes 1.8 million nonprofits. With so much competition, your organization needs a website that really delivers. Take time to audit your site and note problem areas so you can address them as your budget allows. Read more
Launching a New Business in 2019? We'll Get You Started! Launching a New Business in 2019? We'll Get You Started! The Sprocket Report Kate Gingold / Monday, December 31, 2018 0 3609 Article rating: 4.0 Incorporating, bookkeeping, marketing – there are so many obligations to take on when you start a new business. Establishing your web presence early on provides you with a strong beginning. Read more
Your Digital Media Routine's End-of-Year Review Your Digital Media Routine's End-of-Year Review The Sprocket Report Kate Gingold / Monday, December 17, 2018 4 2095 Article rating: 4.0 You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort. Read more
How to Keep your Website’s SEO Machine Running How to Keep your Website’s SEO Machine Running The Sprocket Report Kate Gingold / Monday, December 3, 2018 2 1895 Article rating: 3.0 Search Engine Optimization is never a one-and-done task. In fact, regularly tending to your website is one of the three most important parts of your SEO foundation. Read more
Is Your Website Trustworthy? Is Your Website Trustworthy? The Sprocket Report Kate Gingold / Monday, November 19, 2018 2 1863 Article rating: 4.0 In discussing Search Engine Optimization, we talked last time about how “authenticity” is vital to SEO. Now let’s look the importance of proving your website is trustworthy. Read more
Demystifying Search Engine Optimization Demystifying Search Engine Optimization The Sprocket Report Kate Gingold / Monday, November 5, 2018 0 2473 Article rating: 3.0 We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.” Read more
Are You Pound-Foolish with your Time? Are You Pound-Foolish with your Time? The Sprocket Report Kate Gingold / Monday, October 22, 2018 1 2044 Article rating: 3.0 Business owners wear a lot of hats to contain expenses, but sometimes our penny-wise ways are actually costing us. Consider whether it’s better for you to outsource certain tasks. Read more
How Are You Measuring Your Offline Analytics? How Are You Measuring Your Offline Analytics? The Sprocket Report Kate Gingold / Monday, October 8, 2018 0 1878 Article rating: 2.0 Between Google Analytics, Facebook Insights and all the other online data collections, business owners have more ways to track their marketing efforts than ever before. But what about your offline marketing? Read more
Choosing Between a Facebook Page and a Profile Choosing Between a Facebook Page and a Profile The Sprocket Report Kate Gingold / Monday, September 24, 2018 0 6756 Article rating: 4.3 People use Facebook Profiles. Businesses use Facebook Pages. But which should you choose if you and your brand are one in the same? Read more