Target audience, call-to-action, reach analysis – you have tons of super-important stuff to consider for successful Facebook marketing. But don’t get so carried away by the big picture that you overlook these little mistakes:

How to be social in social media still perplexes people. They’re too busy to post regularly and when they do post about an event, the blast lands with a disappointing thud. “See?” they say, “Social media doesn’t work!” Well, here’s one of our clients with proof social media DOES work for sharing your events:

If you don’t maintain your marketing, brand awareness starts to decay sooner than you’d think and there’s nothing fun about that. One question you may be asking yourself:  is good enough ever good enough? Read on for some thoughts on how to keep up.

Yes, it’s still summertime, but after Labor Day folks shake off their vacation mindset and reapply themselves at the office. They get busy and before they know it, 2016 is over. Take some time now to plan the rest of the year’s content for your blog and social media.

Considering a new website? Or cleaning up an older one? We’ve listed the top 10 mistakes people are STILL making on their websites. Take a look at the list and see if you’re making the same mistakes.

While we can all agree that social media marketing is important to every business, the return on investment for individual industries varies and the “investment” itself ranges from free to thousands of dollars a month. So how does the smaller business owner figure it all out?

Everyone knows social media can be powerful. No one really has the time to update their platforms. And it’s anyone’s guess how to do social media successfully. If that sums up the situation at your organization, then read on for a quick master class.

This post shouldn’t need to be written, but we just experienced it AGAIN. Take a look at this case study, learn from their mistakes and make sure everyone in your organization knows WHY you need to follow the steps in the right order.

All the marketing gurus say you need to be on social media. But that’s time and/or money out of your business. If you don’t know what your goals are and aren’t keeping track of the return on your investment, you could be wasting valuable resources.  

Recently we spoke to a prospective client who was honestly mystified at the cost of marketing services. He’d read plenty of blog posts and had used various services during his corporate career. Surely this marketing stuff was easy – how could it be so expensive?