Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge.

A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation.

Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date.

Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose?

It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win.

Website success has never been a “build it and they will come” story. If you want website visitors, start driving traffic by employing these marketing strategies...

Whether you are holding virtual or in-person events, of course you want lots of folks to attend. Here’s how to put your website to work to care of many of the tasks needed to make your event run smoothly. 

The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

Nobody wants to be pitched to, sold to, or advertised at. We know what we want and we will go find it for it ourselves, thank you very much. Enter: Content Marketing.