Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy...

As you are setting business goals for the rest of the year, don’t forget to set goals for your website. Pull up your Analytics and social media stats to get a feel for what worked in 2019 and what you can improve in the coming months. Here are some suggestions to open the discussion:

This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.

Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either!

All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. 

Incorporating, bookkeeping, marketing – there are so many obligations to take on when you start a new business. Establishing your web presence early on provides you with a strong beginning.

Business owners wear a lot of hats to contain expenses, but sometimes our penny-wise ways are actually costing us. Consider whether it’s better for you to outsource certain tasks.

Here’s a business resolution for the new year:  Be PRO-active instead of RE-active in your digital marketing. Your effort will be repaid many times over – and it’s not that tricky to implement. Let’s get started!

Last time we talked about whether news releases were still relevant in today’s digital world – and they are. But BEFORE you send your news, make sure your website is ready.  

As a business owner you answer questions every day from your customers, your vendors and your colleagues. The most important questions you should be answering are these two that you ask yourself.

Nearly everyone and their nephew can make you a website these days, but will it accomplish your goals? Only Mary Poppins is practically perfect in every way, so prepare for your web designer’s strengths and weaknesses.