You Need More than Marketing to Complete the Sale You Need More than Marketing to Complete the Sale The Sprocket Report Kate Gingold / Wednesday, March 4, 2020 0 475 Article rating: 2.0 Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy... Read more
Look over Last Year's Google Analytics to Plan This Year's Website Look over Last Year's Google Analytics to Plan This Year's Website The Sprocket Report Kate Gingold / Tuesday, January 7, 2020 0 1506 Article rating: 3.0 As you are setting business goals for the rest of the year, don’t forget to set goals for your website. Pull up your Analytics and social media stats to get a feel for what worked in 2019 and what you can improve in the coming months. Here are some suggestions to open the discussion: Read more
3 Easy Ways to Improve your Business's Digital Visibility 3 Easy Ways to Improve your Business's Digital Visibility The Sprocket Report Kate Gingold / Wednesday, September 18, 2019 0 881 Article rating: 4.0 This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either! Read more
Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? The Sprocket Report Kate Gingold / Monday, September 9, 2019 0 1678 Article rating: 4.0 All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. Read more
Launching a New Business in 2019? We'll Get You Started! Launching a New Business in 2019? We'll Get You Started! The Sprocket Report Kate Gingold / Monday, December 31, 2018 0 2852 Article rating: 4.0 Incorporating, bookkeeping, marketing – there are so many obligations to take on when you start a new business. Establishing your web presence early on provides you with a strong beginning. Read more
Are You Pound-Foolish with your Time? Are You Pound-Foolish with your Time? The Sprocket Report Kate Gingold / Monday, October 22, 2018 1 1231 Article rating: 3.0 Business owners wear a lot of hats to contain expenses, but sometimes our penny-wise ways are actually costing us. Consider whether it’s better for you to outsource certain tasks. Read more
Your 2018 Digital Marketing Plan Your 2018 Digital Marketing Plan The Sprocket Report Kate Gingold / Monday, January 1, 2018 3 1711 Article rating: 4.0 Here’s a business resolution for the new year: Be PRO-active instead of RE-active in your digital marketing. Your effort will be repaid many times over – and it’s not that tricky to implement. Let’s get started! Read more
News Releases and Your Website News Releases and Your Website The Sprocket Report Kate Gingold / Monday, July 17, 2017 0 2422 Article rating: No rating Last time we talked about whether news releases were still relevant in today’s digital world – and they are. But BEFORE you send your news, make sure your website is ready. Read more
Ask Yourself These 2 Most Important Business Questions Ask Yourself These 2 Most Important Business Questions The Sprocket Report Kate Gingold / Monday, November 7, 2016 0 2208 Article rating: No rating As a business owner you answer questions every day from your customers, your vendors and your colleagues. The most important questions you should be answering are these two that you ask yourself. Read more
Choose Wisely - How Web Designers Differ Choose Wisely - How Web Designers Differ The Sprocket Report Kate Gingold / Monday, October 24, 2016 0 2000 Article rating: No rating Nearly everyone and their nephew can make you a website these days, but will it accomplish your goals? Only Mary Poppins is practically perfect in every way, so prepare for your web designer’s strengths and weaknesses. Read more