The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event:

When you’re a business manager or owner, once you choose your goals, it’s time to strategize. The relationship with your customer is crucial to those plans.

Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing.

What’s your goal? “Make money” surely is every business owner’s goal. But stopping there is a short-sighted mistake that will limit you in the long run. Here’s why:

Planning a new website? Whether you hire someone or do it yourself, the project will go much smoother if you gather your thoughts and your content with a checklist.

Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim.

When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps:

Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself!

A shop or office with peeling paint and burned-out light bulbs doesn’t inspire folks to do business with you. Neither does a poorly maintained website. So is it time for a refresh?

While there’s always something new, not every change is essential for the average small biz owner to embrace immediately. Here’s a quick look to see what might affect you: