While it’s never a good idea to blatantly copy what your competition is doing, it’s only smart to study them so you can avoid making the same mistakes. Here are five things to look for on the websites of your rivals:

What should you expect to pay an influencer for an Instagram or TikTok post promoting your product? There can be significant variance in what each individual creator may charge, but to provide some more context for your planning, influencer connection platform Intellifluence recently conducted a survey of 1,249 influencers from the US, Canada and the UK, in order to glean more insight into their individual compensation expectations, which could help in your planning.

At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash for your products/services. Marketing has little to do with getting consumers to purchase from you and more to do with developing an interest and cultivate a demand for the products and services you offer.

As hybrid work becomes more popular, business leaders need to establish new communication and thought leadership practices. Start with these tips.

Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one:

The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. 

Even during the best of times, starting a small business is tough. During the Covid-19 pandemic, it became a quest for survival. While roughly one-third of small businesses were closed amid the lockdowns, many have reopened their doors or launched anew as consumer demand roars back.

If you aren’t sure if bias or discrimination exists at your organization, you might consider the statistics we uncovered in our Equality in Tech report, which was the culmination of a survey of over 9,000 employed technologists.

Out of the consumers surveyed, 74% said they would be more likely to respond to a text from a business if they knew the person on the receiving end was real. Half of the consumers said they would be more likely to respond to texts if the person they were communicating with introduced themselves.