Nobody wants to be pitched to, sold to, advertised at, etc. We’ve been there. We’ve seen and done that. We are in the age of fast forwarding through every commercial –to the point where watching live TV can be downright painful. We skip computer ads. We hang up on telemarketers. We don’t have time for that. We know what we want and, if we’re looking for a certain product or service, we’ll go find it for it ourselves thank you very much. Enter content marketing.

In the Spring a young entrepreneur’s fancy lightly turns to thoughts of business expos – but maybe those thoughts shouldn’t be so light. Expos are a great idea for the business community but too often they turn into wasted opportunities for exhibitors, attendees and even the hosts. Why not make the most of the expo season?

Infographics have been huge for awhile now. It’s not difficult to tell why –they are great visuals that usually pack a lot of easy to read statistics or facts. Infographics are a great visual cue for the content that you’re providing to your readers. Many times, the infographics themselves are substantial enough to work as relevant content of their own. 

A business acquaintance was telling us about her new website – created by a competitor – when she suddenly became uncomfortable. “I never thought to ask you. I mean, I knew you worked with computers, but I didn’t realize you did websites.” And we have the word “websites” in our company name. So it’s back to the drawing board – what is our marketing missing?