Basic Digital Business and Marketing Costs – The Reality vs. Perception Basic Digital Business and Marketing Costs – The Reality vs. Perception Kate Gingold / Tuesday, May 20, 2025 0 12 Article rating: 3.0 Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get. Read more
Stop Making It So Difficult for Customers to Buy What You're Selling Stop Making It So Difficult for Customers to Buy What You're Selling Kate Gingold / Monday, May 12, 2025 0 160 Article rating: 3.0 A website’s objective is to help customers find the business that provides what they need and then guide them to purchase. So make it easy for them to do that! Read more
Struggling with Social Media Engagement? Start with the People Around You Struggling with Social Media Engagement? Start with the People Around You The Sprocket Team / Tuesday, May 6, 2025 0 288 Article rating: 3.0 You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business? Read more
AI and SEO: A Delicate Balance AI and SEO: A Delicate Balance Kate Gingold / Monday, April 28, 2025 0 404 Article rating: 4.0 Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier? Read more
Should You Invest in a Custom-Coded Website? Weighing the Pros and Cons. Should You Invest in a Custom-Coded Website? Weighing the Pros and Cons. Kate Gingold / Tuesday, April 22, 2025 0 488 Article rating: 4.0 While a custom-coded website seems like the ultimate solution, it’s not necessarily the right solution for every business or organization. Understanding what “custom code” really means will reduce unpleasant surprises so you can make the right decision. Read more
More AI to Boost Your Business Success - How about a Chatbot? More AI to Boost Your Business Success - How about a Chatbot? Kate Gingold / Monday, April 14, 2025 0 589 Article rating: 4.0 Wondering what exactly an “AI chatbot” is and how one might be used on your business website? Here’s a quick overview: Read more
How to Use Photos on Facebook Reels as a Business Marketing Tool How to Use Photos on Facebook Reels as a Business Marketing Tool The Sprocket Team / Tuesday, April 8, 2025 0 768 Article rating: 3.0 Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out. Read more
How AI Is Used to Optimize Your Facebook Ads How AI Is Used to Optimize Your Facebook Ads Kate Gingold / Monday, March 31, 2025 0 770 Article rating: 4.0 Facebook Ads is yet another platform using Artificial Intelligence to make it easier for businesses to use. Read on to learn what to expect with these marketing tools. Read more
Where to Find Free Images for Your Blogs, Posts, and Web Pages Where to Find Free Images for Your Blogs, Posts, and Web Pages Kate Gingold / Tuesday, March 25, 2025 2 806 Article rating: 4.0 Graphics are attention-grabbing, no doubt about it. But be careful where you grab your images from or you could be in legal trouble! Here are some safe, free resources: Read more
Quickly Conceptualize Your Next Website with this AI Tool Quickly Conceptualize Your Next Website with this AI Tool Kate Gingold / Monday, March 17, 2025 0 811 Article rating: 4.0 If only there were a fast way to mock up a website, modify it, and get it launched. Oh, wait! Thanks to artificial intelligence, there is. Read more