Spring’s promise of better weather means a wealth of events to attend and plan -- and market. But if you want us to come to your event, why do you make it so hard for us to get your information?

In looking back over nearly six years of articles, it’s about time for a revamp for some of my most popular posts. For those of you who want to ‘make it’ on all the top social media sites. It would be nice to have a cheat sheet handy of the standard photo sizes for these sites, wouldn’t it? Well in that case, you’re welcome! No need to start a riot with all the applause; really, it was my pleasure. Here are the updated 2018 Social Media platform image sizes!

Recently a friend deleted a decade’s worth of email history by accident. And that was just one of several email emergencies we’ve heard about in the last couple weeks. Before disaster strikes at your business, let’s make sure you understand the email service you currently use.

A large portion of content marketing and social media marketing is actually developing that content and those social media posts. Once you have the original content and the relevant and interesting social media posts created, what’s next? If you build it, they will come. Right? In theory, this may be true, but in reality if you want your content and social media posts to be found you have to consider the way that your target audience is searching for comparable information online.

It may sound wacky in this digital age, but lately offline marketing has been getting a lot of love. Think you’re too cool for old-fashioned marketing? Think again!

We talk a lot about the importance of creating a marketing strategy. Equally important to creating a marketing strategy is staying on track and achieving your project goals. Most marketing strategies will fail because of poor execution. A lack of planning, resources, and time dedicated to meeting these goals is the downfall for many marketing plans. Fortunately, there are a variety of project management tools that allow marketers to handle all tasks and preparation in a single place.

Last time we reminded ourselves of the basics we already know about storytelling. Now let’s look at an example of how one organization uses their brand story in their marketing to give us ideas for creating our own stories.

When businesses are working on growing their social media following and interaction, they can often get a bit lost on where to start. A company’s own employees can be an incredible untapped resource to reach a large social media audience. Don’t overlook the tools that you have right around you.

Don and Jim will be presenting at DNN Summit in Denver during the week of February 5th.  They've split the issue of putting good content on a website and getting people to find it into two interesting talks. Here are the synopses and the slide decks.

The phrase slides glibly from the mouths and keyboards of marketing gurus, but while you’re nodding in agreement are you secretly wondering “What on earth does that mean?” Let’s look at “brand story” from afar before we look up close.