Twitter Dashboard is a new app and marketing tool that Twitter has introduced to help businesses. The purpose is to allow you to better understand, engage, and grow your audience on Twitter –exactly what a marketer is looking for. As a social media marketer, I appreciate Twitter continuing to grow tools that help brands improve performance on the platform. It really is targeted towards the management of Twitter business accounts. So, how does it work?

This post shouldn’t need to be written, but we just experienced it AGAIN. Take a look at this case study, learn from their mistakes and make sure everyone in your organization knows WHY you need to follow the steps in the right order.

LinkedIn is not a social network to ignore –it can truly be a great resource to you and to your business. LinkedIn is a social network set apart from the others. While it’s still a way to interact and connect while sharing articles, photos, and ideas –it’s also a professional network. When you log into LinkedIn, you’re logging in with a completely different mindset than Facebook, Twitter, Instagram, etc. So, what should your marketing strategy look like on this network? What are some marketing tips?

All the marketing gurus say you need to be on social media. But that’s time and/or money out of your business. If you don’t know what your goals are and aren’t keeping track of the return on your investment, you could be wasting valuable resources.  

This month we’re celebrating a few things here.  Here at Sprocket Websites we’re celebrating our 6 year anniversary! We’re also celebrating a great first half of 2016.  To end the first half of 2016, we’d like to take a look back at our most popular articles so far this year.  These are the articles that viewers have read and interacted with the most in the last 6 months.  We love seeing the topics that interest you, so we can give you more of what you’re interested in.  Happy Anniversary!

Recently we spoke to a prospective client who was honestly mystified at the cost of marketing services. He’d read plenty of blog posts and had used various services during his corporate career. Surely this marketing stuff was easy – how could it be so expensive?

If I’ve said it before I’ll say it again, marketing on Pinterest can be extremely beneficial to your business. Why? For one thing –Pinterest has a unique set up. This unique setup gives it more selling potential than other platforms. Think of it this way, you have more than one channel to appeal to customers on. Users can follow both individual boards that you post as well as you as an individual pinner. The opportunities here are endless.

A custom coded website may sound like the platinum standard, but that doesn’t mean it’s the right solution for your business or organization. Understand what “custom code” really means to reduce unpleasant surprises and make the right decision.

There are so many brands on Pinterest because brands know that consumers are on Pinterest. People are searching, shopping, looking for ideas and inspiration. Why not get in on the action? It can be really simple for certain types of businesses to sell. Retailers and brands with an actual product that people are searching for are going to have a really simple time of taking a shot of their product and pinning it. But, what about everyone else? Well Pinterest can still be an extremely valuable tool to the creative marketer.

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