I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

In looking back over nearly six years of articles, it’s about time for a revamp for some of my most popular posts. For those of you who want to ‘make it’ on all the top social media sites. It would be nice to have a cheat sheet handy of the standard photo sizes for these sites, wouldn’t it? Well in that case, you’re welcome! No need to start a riot with all the applause; really, it was my pleasure. Here are the updated 2018 Social Media platform image sizes!

Much in the same way that businesses hire on additional help for the busy holiday season, outsourcing work like social media marketing can be a smart way to stay ahead of the game. When is your busiest season or time(s) of year? Are you spread in a million directions at once? Most small business owners have great ideas, great intentions, and great plans. The problem is having enough hours in a day to successfully execute all of those ideas, intentions, and plans.

Your company may have some great testimonials and feedback. These are perfect (and free!) advertisements for your business. The question is –how do you effectively incorporate those reviews into a social media strategy that will help you to grow your customer base? In every part of marketing, audience is imperative to your success. You have to define your target audience before you can put together any sort of social strategy –reviews and testimonials included.

The number of your Facebook Likes is not nearly as important as who the people that Like you are. Once you have a goal for your Facebook business page, you’ll need to nurture the audience who will help you fulfill that goal.

Last time we talked about whether news releases were still relevant in today’s digital world – and they are. But BEFORE you send your news, make sure your website is ready.