Blogging for Business
DIY Sprocket Solutions
This is an update to "Getting Bloggy" dated 10/10/2012.
It seems like everyone has a blog. Apparently, now I am also included in the "everyone." The blog that started my blogging obsession 8 years ago was a DIY home renovation/design blog that I loved and my husband hated because of all the extra work (remarkable and innovative ideas) that then filled up his Sundays. Lucky for him, once I popped into the blogging world, I discovered an internet Mecca. This is what business owners have found to be the most valuable in recent years. There are millions of people commenting, entering prize giveaways, reading, and BUYING because of these blogs. It is literally another civilization that you can, and I often do, get lost in for days. Why does this matter to you as a business owner?
I am a firm believer that people want to talk to people. They want to know the kind of company that they are buying their products from. If you are a small business just starting up and not many people know who you are –why aren’t you telling them your story? Let’s say you make handmade doors. They’re beautiful. They speak for themselves really, I mean, check. out. these. doors. Problem? No one knows who you are. People may figure, why not go buy from some big name place that we know we’ll get some quality doors and don’t have to worry about not knowing who they are? If you had a blog overflowing with beautiful pictures of your beautiful doors, stories about how your grandpa taught you to build that first door, a little information about just who it is that you are, and a pretty little link to your website to order those gorgeous doors… I’m just saying, I’d stop in. I’d get lost in your blog for a bit. I might even try to convince myself that the thing that our newly built rental condo really needs is one of your handmade doors.
From a search engine standpoint, you've now filled your blog and website with searchable keywords that will continuously bring new customers into your business. You are generating new traffic by writing about the things your business already does best.
I get that we’re not all "bloggers." Keep in mind though that you don’t have to post about your breakfast cereal. If you want to limit your posts to one or two a week filled with nothing but doors –go right ahead. The beauty of it is that it is completely customized to you. It’s also a place where people can rave about your services and leave comments drooling over the products that they wish they could splurge for. Like I said, it’s completely customizable to you. You can pick design options, layouts, upload your own photos, add video and audio, and blog away! You can link to your social media accounts right from the blog as well as links to your store and any other information that you want your customers to have. If you’re ready to set up a blog, website or social media presence for your own business, contact us here at Sprocket Websites today to get started!