5 minute reading time

After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics?

3 minute reading time

With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you. 

December brings out the analyst in all of us as we look over the past months to plan for the coming year. Our Sprocket Report research reveals that the most-read articles of 2020 were a very mixed – and representative - bag.

Social Media for businesses has been around long enough to become an obvious marketing tool. We have written about it for years, but the platforms keep changing and overworked business owners are still wondering how to do it right.

Small business owners are a little tense in 2020, even during the holiday season. Like any organization, those in charge set the tone and culture for the rest of the group. What efforts are you making to set the right tone?

Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year.  

We recently shared an article on our social media page from Small Business Trends that got Jim all riled up here in the office. Take a look and see if you agree with him.

What’s the magic trick that gets all the balls rolling in the right direction when you are launching your small business?  The trick is:  There are no tricks. 

Have you ever heard the phrase “I’ll know it when I see it?” Please know that this is a terrible philosophy to follow when working with your website builder and here’s why:

Even though a website is a must-have for every business, many small business folks are still unclear about what they actually need and what they should be buying. Read on for the answers to some frequently asked new website questions.