How to Get into the Head of Your Customer on Google How to Get into the Head of Your Customer on Google So they choose you! Kate Gingold / Monday, July 12, 2021 0 1294 Article rating: 4.0 With your business’ marketing and even sales online, it’s imperative you figure out how people find you. So let’s take a closer look at search queries. Read more
Create Your Own Eye-Catching Infographics for Easy Sharing Create Your Own Eye-Catching Infographics for Easy Sharing Yes, you can! The Sprocket Team / Tuesday, July 6, 2021 1 1283 Article rating: 4.0 While the craze for infographics peaked a few years ago, their appeal is still strong enough that you should consider creating your own. Here are a few tools to help you get started: Read more
Are You Searching for Search Terms in Google Analytics? Are You Searching for Search Terms in Google Analytics? Here's where to find them: Kate Gingold / Monday, June 28, 2021 0 4139 Article rating: 4.0 Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks: Read more
Debunking Search Engine Optimization Snake Oil Debunking Search Engine Optimization Snake Oil Know before you buy! Kate Gingold / Tuesday, June 22, 2021 0 1339 Article rating: 3.0 Not every “SEO Expert” is a snake oil salesman, but unfortunately, there are quite a few of them out there. Business owners need to realize that Search Engine Optimization is a process, not a magic cream to rub on your website for instant success. Read more
DIY or Professional Help? What's the Best WordPress Website Choice? DIY or Professional Help? What's the Best WordPress Website Choice? Know your reasons before choosing Kate Gingold / Monday, June 14, 2021 0 1734 Article rating: 4.0 “Go with WordPress!” they tell you when you’re ready to launch your business or not-for-profit website. So should you do-it-yourself or get help? Read on for the pros and cons. Read more
Lead Your Web Visitors By the Hand with a Clear Call To Action Lead Your Web Visitors By the Hand with a Clear Call To Action Never leave them wondering! The Sprocket Team / Tuesday, June 8, 2021 0 1066 Article rating: 3.0 Your business is not a part of some top-secret society. If you’re selling purses, go ahead and ask people to buy purses. Still, a surprising number of websites forget to include a specific Call To Action. Read more
Your Patrons Don't Know What They Don't Know about COVID Updates Your Patrons Don't Know What They Don't Know about COVID Updates So tell them! Kate Gingold / Monday, May 31, 2021 0 1282 Article rating: 3.0 Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed: Read more
Now Is a Good Time to Update Your Stale Website Now Is a Good Time to Update Your Stale Website Rather than "return to normal," be better! Kate Gingold / Tuesday, May 25, 2021 0 1324 Article rating: 3.0 Months of lock-down. Employee issues. Constantly changing guidelines. Refreshing your website may be way down on your To Do list, but prospective customers are coming back in droves and want to know if you’re still in business. Here’s a quick checklist for updating a stale website Read more
Jim and Don Chat about Neil Patel's WP Plugin Advice Jim and Don Chat about Neil Patel's WP Plugin Advice WordPress pros and cons Kate Gingold / Monday, May 17, 2021 0 1625 Article rating: 3.0 A recent email sent by digital marketing guru Neil Patel prompted a question asking what WordPress plugins Sprocket Websites uses. So Jim and Don reviewed Neil’s review. Read more
Experiment with Facebook Ads to Boost Your Business Brand Experiment with Facebook Ads to Boost Your Business Brand Get in front of new eyeballs The Sprocket Team / Tuesday, May 11, 2021 0 1231 Article rating: 4.0 Back when I had only a few weeks’ practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found: Results. Read more