Folks Still Fall for "Cheap" Websites with Expensive Consequences Folks Still Fall for "Cheap" Websites with Expensive Consequences Kate Gingold / Tuesday, October 11, 2022 0 737 Article rating: 3.0 We planned to update some old blog content from 2014, but guess what? All three of the “cheap website fails” from 2014 happened again this summer! Read on so you can avoid them: Read more
It's Time to Stop Talking Digital Marketing Strategy and Take Action! It's Time to Stop Talking Digital Marketing Strategy and Take Action! Twentieth in a series Kate Gingold / Monday, October 3, 2022 0 721 Article rating: 4.0 In over 20 articles, we have shared the steps needed for a business to successfully reach customers online. Now it’s your turn! Read more
Unite Social and Email to Give Your Marketing a Leg Up Unite Social and Email to Give Your Marketing a Leg Up Kate Gingold / Tuesday, September 27, 2022 0 652 Article rating: 3.0 Is your business active on social media? Do you also email a newsletter or something similar? Then you should be making the most of both by integrating them together! Read more
Support your Website Optimization with On-The-Nose Social Media Support your Website Optimization with On-The-Nose Social Media Nineteenth in a series Kate Gingold / Monday, September 19, 2022 0 920 Article rating: 4.0 Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how: Read more
Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Kate Gingold / Tuesday, September 13, 2022 0 3136 Article rating: 3.0 How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing: Read more
All of Your Painstaking Search Work Leads Back to Your Website All of Your Painstaking Search Work Leads Back to Your Website Eighteenth in a series Kate Gingold / Monday, September 5, 2022 0 734 Article rating: 4.0 It all boils down to this: Are you the best answer to the searcher’s question? Coordinating your SEO efforts assures Google that you are. Read more
LinkedIn Ads Can Be Powerful Push for the Right Objective LinkedIn Ads Can Be Powerful Push for the Right Objective Breanne Bannon / Tuesday, August 30, 2022 0 728 Article rating: 3.0 Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why: Read more
Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Storytelling Is the Inside Tip for Building Better Customer Relationships with Email Seventeenth in a series Kate Gingold / Monday, August 22, 2022 0 863 Article rating: 4.0 It’s a buzzy trend in marketing right now – because it works! So how are you actually supposed to use storytelling in your business emails? Read more
It's Time to Sort the Hype from Reality in Social Media Marketing It's Time to Sort the Hype from Reality in Social Media Marketing Kate Gingold / Tuesday, August 16, 2022 0 786 Article rating: 4.0 Sure, it’s everywhere, but is social media marketing really a must-have for smaller businesses or is it just another way to take a cut of your profits? Let’s look at the facts. Read more
Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Raise the Level of Your Marketing Emails Above “Just a Bunch of Boring Words” Sixteenth in a series Kate Gingold / Monday, August 8, 2022 0 883 Article rating: 3.0 Customer-enticing email requires more than technical best practices. So what should you do when you’re facing that blank computer screen? Read more