For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain…

Eight years ago, Google started penalizing websites that were not mobile-friendly. Yet, 23.83% of the world’s top websites miss the mark. Does yours?

Facebook is one of the easiest and least expensive digital marketing options available, but with any marketing, you need to know your “why” before taking the plunge.

When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023?

A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation.

A blog on your website is a powerful tool, and yet many businesses don’t have one or don’t update it, missing out on these valuable marketing opportunities:

If you could just show them what you do, wouldn’t customers love what you offer? That was the challenge for our Sprocket team. And here’s how we’re meeting it:

While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review:

For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk.