December brings out the analyst in all of us as we look over the past months to plan for the coming year. Our Sprocket Report research reveals that the most-read articles of 2020 were a very mixed – and representative - bag.

The martech space is full of shiny things – usually with an alphabet soup flair like: CDP, DAM, DSP, iPaaS, etc. For every shiny thing, there’s a legion of salespeople and evangelists behind it. So, why wouldn’t I or you want to buy a shiny thing? 

Facebook's increased focus on video isn't only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video.

Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home

Social Media for businesses has been around long enough to become an obvious marketing tool. We have written about it for years, but the platforms keep changing and overworked business owners are still wondering how to do it right.

What are the most important social media trends in 2021 for brands and businesses? We surveyed 11,000 marketers to find out.

"...you have an opportunity to regroup and get a fresh start next year. And it all starts with examining your current cash flow."

The idea behind the sprint (which comes from the Scrum framework) is to have a short time-boxed cycle for planning and executing work.

Small business owners are a little tense in 2020, even during the holiday season. Like any organization, those in charge set the tone and culture for the rest of the group. What efforts are you making to set the right tone?

Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year.