We observe Gen Z indicating a high rate of brand preference -- as measured by their likelihood to prefer 1-3 brands above others in that category -- in a diverse set of product categories globally.

Two years after deploying a shipping-container-size data center to the depths off Scotland’s Orkney Islands, Microsoft has reeled it back in, scrubbed off algae and barnacles and assessed the findings of the unique underwater project.

There’s plenty of room for things to go wrong in SEO. Here are eight seemingly small yet damaging mistakes professionals should watch out for.

Are you aware of how modern buying habits are clashing with traditional branding practices? Here’s a tree removal story to explain what we mean. 

Networking can be hard even when we aren’t required to socially distance, but building a network is vitally important to growing our businesses.  

Developers, business owners, and bloggers all use Google Analytics to track traffic, sales, and engagement on their website. These people use the data they obtain to come up with smart new marketing strategies and make alternations to existing content and campaigns. 

For many, the last few months have not only been fraught with unpredictability but with constant replanning for clients as advertisers are less likely to commit to running earlier agreed upon campaigns as is. As decisions are now more likely to come at the last minute and advertisers want buyers to tweak plans much more frequently, it means longer hours and a drain on buyers who say the new expectations are having a negative effect on their mental health. 

In this article, you’ll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods.

Election years are great opportunities to observe marketing in action. You may as well learn how to use these techniques to market your own business.

​Pew Research reports that 81% of Americans own a smartphone. So the chances are very high that your customers also have one – and are looking at your website on it.