You read that right. This is the last Sprocket Report, and we want to thank you for letting us into your email inbox for all these years! ...

Business blogging is still important to your online visibility, and it’s so stinkin’ easy to get AI to write posts for you. But here’s why this really should be a human task:

Because content creation is important to both your website’s SEO and to your social media marketing, don’t hesitate to mine content you have already published.

Turning out promotional content on a regular basis can be daunting. If you are running on empty, here are some ideas to inspire you:

If you’re already blogging regularly, pat yourself on the back! Now, have you tried blogging a series? Here’s why you should and how to do it:

If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter.

Content is still king, as they say, so it’s essential to put effort into your blogging. Fortunately, the basic guidelines in this article can simplify your work.

Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one:

3 minute reading time

With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you. 

Digital marketing professionals advise that businesses use blog posts to build up content that is optimized to for search engines. Because it can be intimidating, here are some easy tips for getting started.