Secret Search Strategies - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Secret Search Strategies
Kate Gingold
/ Categories: The Sprocket Report

Secret Search Strategies

The Sprocket Report

The SES Conference series is held annually all over the world. We’ve been attending the Chicago conference for years and always bring back some tidbits to share. The cutting-edge search news this year? Well, we wouldn’t call it “news” exactly.

The first few conferences we attended were during the wild west days of search engine marketing. Google, Microsoft, Yahoo! and many other big companies sponsored elaborate booths with teams of logo-wearing reps giving away piles of clever tchotchkes.

Back then, search companies promised to work strategies that would make you number one in Google for a fee. A whopping huge fee. As we wrote in 2007:

“As an example, John Grudnowski, Director of Modern Media says it’s ‘difficult to handle small ($50K and under) client requests at profitable rates.’ Their average agency fee runs $10K to $100K+, billed monthly. Epiar Inc. charges $25K per month for search engine optimization, which Managing Director Damian Finlay admits ‘caused some sticker shock to occur.’”

This year the SES show boasted eight modest booths and we never actually saw the words “Search Engine Strategies” for which SES is named. That doesn’t mean search engine marketing isn’t important. It’s the belief that you can buy your way to the top with expensive strategies that is not longer valid.

Instead of black hat schemes, SEO tricks and attempts to manipulate the algorithms, content is more than ever king. The whole point of search engines is to serve up the results folks want to see. By continually refining the algorithms, search engines distill the results to provide content most relevant to the search query.

The “secret” then is for your website to state what you offer.

This is hardly a novel concept, but it’s a bit more difficult than it seems. People tend to sabotage themselves by not writing descriptive text or not using the same terms their visitors use when searching. They also fail to support their websites with digital media to gain backlinks. Social media links alone won’t boost your search engine rank, but by interacting with real people about your service or product, your real reputation grows both off- and online.

Here’s an example:  Sam owns an accounting business. His Facebook page links to his website. That’s no big deal, backlink-wise. Everybody has a Facebook page. However, because Sam is active on his Facebook page, he now knows Barb who is a business coach and writes a column for Start-Up Weekly. In her blog, she quotes one of his tips and links to his website. That recommendation is a much bigger deal, backlink-wise, because Start-Up Weekly has a known reputation for business systems.

SEO tricks have never been our forte. What we do is help you tell the world about your business by making the best use of the tools and techniques available. Contact us today and we’ll work together to build your online reputation. We’re always happy to help.
Previous Article Top 5 Online Marketing Trends Predicted to Rule in 2014
Next Article DNN Recognition in the Industry
Print
3071 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

1 comments on article "Secret Search Strategies "

0
0
Avatar image

Jay Smithinhall

Couldn't agree more.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top