Facebook Page vs Facebook Group
DIY Sprocket Solutions
If you’re just getting started in the social media race, you might be at a crossroads when it comes to Facebook. Depending on what type of organization you have, you could be deciding between starting a Facebook Page vs starting a Facebook Group. So, what are the differences? Which one is right for you?
Well, each has its benefits and each has its limitations –they are completely different.
“Like a friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.”
“While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.”
I guess the question really just boils down to who you are trying to represent. Is it a brand? Is it a business? Is it a group? Are you a public figure or a group of people in support of a public figure?
Pages are certainly more focused for businesses, public figures, organizations, etc. whereas groups are a smaller demographic. Apple would be a page, people who enjoy Apple products would be a group, and so on.
Here’s a great table of the differences posted by Cara Pring in the article "Facebook Page vs Group: A Facebook Marketing Dilemma" on The Social Skinny:
If you’re on the fence, be sure that you know exactly what you want your purpose on Facebook to be. Are you a brand pushing your product or are you a product enthusiast? Once you see the differences, it shouldn’t be difficult to make the decision. Whichever way you go, make sure that your information is up to date, clear, and correct. Stay current and fresh with your content and be sure to connect and interact as much as possible –that’s the best way to get the strongest following and engagement.