Baby Steps Website Resolutions - Website Design | Naperville | DNN | Social Media | WordPress
Search
× Search

Sprocket Websites - Blog / News / Updates

Baby Steps Website Resolutions
Kate Gingold
/ Categories: The Sprocket Report

Baby Steps Website Resolutions

This article has been updated on 12/11/2019 with the article entitled "Don't Neglect these New Year's Resolutions for Every Website."

#1 – Measure

The most important baby step to take – the one that every other website goal depends on – is to measure your visitor traffic so you know where you are now and can see if you’re getting closer to where you want to be.

Check with your webmaster to see if you already have a traffic analyzer. If you don’t, have your webmaster install Google Analytics for you or install it yourself. It’s a good tool and costs you nothing.

#2 – Pick a few search terms

What words do your visitors use to find someone like you? Make a list. Peek at your competition’s source code to see what search terms they use and add them to the list. Use Google’s Keyword tool to brainstorm some more. Then pick the five to ten best words for your home page. Include your location if it’s an important search term like "Naperville Pizza."

After successfully completing this baby step, you could one day go back and do the same for other pages on your website.

#3 – Use your search terms in your content

You or your webmaster can use those five to ten best words in your meta tag, but you should also use them in your page content. Put them in the first paragraph if possible, but use them in a conversational way to appeal to your human visitors.

For example, if your best words are “Pizza, Naperville, Delivery, Deep Dish, Chicago Style,” it’s a simple matter to write in your content: "Nobody in Naperville does deep dish pizza like Angelo's– bringing Chicago style yummy right to your door with our speedy delivery!"

#4 – Get listed in directories

Getting noticed by search engines relies a lot on incoming links. A great way to get those links to your website is to list your business – along with your website URL – with online directories. Think search engines local directories like Google Places, Bing Local, and Yahoo Local.

If you’re ready for the next step, claim your company profile at places like Yelp and Manta as well.

These small steps will cost you nothing but a little time if you’re doing them yourself. And if all you can manage to do in January is measure your web traffic that would be a huge change that might spur you on to do more!

Here’s wishing you the best and brightest of futures in 2012! We look forward to helping your business really shine in the new year.

Previous Article SEO First Steps for the Common Man
Next Article Iā€™m Not Gonna Pay a Lot for this Website!
Print
4387 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

x

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author

x

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles

Search

GET SOCIAL

LEARN MORE

Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top