Search engine optimizers will discuss “citations” when working with your website. When another online source references your business this is called a citation. Usually, a citation will include your business’ name, address, and phone number, usually shortened to the acronym “NAP.”

Is your business active on social media? Do you also email a newsletter or something similar? Then you should be making the most of both by integrating them together!

Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how:

The content marketing funnel helps you to map your content to your customer’s journey. Just as they have different goals and problems at different points in their journey, so too should your content (have different goals, that is, not problems).

Regardless of who came up with the phrase, “intent marketing” is a thing now, and it’s a thing for a reason! In this article I’ll explain what intent marketing is and why I think it’s so vitally important right now.

The same way Squarespace allowed first-time web builders to drag and drop visually compelling pages together, Fluid Engine is taking it to the next level. Using a smart grid format, the system offers basic design guidance while enabling builders to push their creative boundaries.

How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing:

Marketers and business owners are always asking us how they can be sure they’re doing a good job with their advertising, and rightfully so. Because, sure, your conversion rate may have gone up compared to last month, but is it a good conversion rate? Are your competitors seeing better results? Worse?

To position yourself as a dominant force in your industry and advance your career/business, branding yourself as a speaker is a profitable growth strategy. Here are some tips to get started.

Along with real estate and automotive, there are a plethora of other industries known for their longer sales cycles, such as most industries within the B2B space, software, consulting services, insurance, finance, and the list goes on. Basically, anything that costs a heavy penny and/or has a contract tied to it typically falls into the longer sales cycle category.