Citations – What They Are and Why You Want Them
Search engine optimizers will discuss “citations” when working with your website. When another online source references your business this is called a citation. Usually, a citation will include your business’ name, address, and phone number, usually shortened to the acronym “NAP.” Many citation sources will also include your website’s URL and other information such as the hours you are open, a logo, a brief description, and similar details.
In the Links & Website Authority Report which we talked about in March, there is a Citation Flow Score which reflects how often users click on your website’s link as it is listed in an online citation source. That is just the minimum of tracking that can be done.
Common citation sources are your Facebook page, your Google Business Page, and the chamber of commerce to which you belong. But there are many, many more opportunities. The more places that cite your business, the better your SEO. The type of citation can also influence your SEO.
Running the Citation Tracker report lets you see where your citations are, as well as where they aren’t, but should be. Running the Citation Builder report lets you create, correct, and improve online citations. We will talk more about both in the coming months.