Planning a new website? Whether you hire someone or do it yourself, the project will go much smoother if you gather your thoughts and your content with a checklist.

We’ve been walking through the Citation Tracker report and one of the tabs in the Full Report is Competitor Citations. Studying your competition can help you in two ways – 1) You can see what you’re missing and 2) You can see what your competitor is missing.

Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim.

Research shows that people make up their minds about something in less than half a second. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. If they don’t like what they see, they’ll leave. Studies show that customers who have a positive experience tend to spend 140% more with a given brand.

We need to start at the beginning – what is it that you want to communicate with your brand’s social media presence, and how are you building towards this mission with every post and every update?

I've said it before, and I'll never stop saying it: Marketing is a collaborative effort between the agency and the client. The more you can work together and develop a synergy, the better the outcome will be.

When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps:

What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could get you sued under a major federal law. 

Let’s be honest. There’s never a right time to jump into the business world. But if you take the proper steps, 2023 could be the perfect year to start your business.

Two common types of business evolution today are innovation and rebranding. Although they both indicate change, they are remarkably dissimilar. Understanding what each term implies is critical before deciding on a path for your brand.