It really is the little things in life that count. Yes, it’s important for businesses to have great customer service, but what about the customer experience? How do you think your customers would describe their experience with your business?

Once summer is in full swing, there are dozens of festivals, fairs and events for folks to attend. Marketing committees work hard at promotion, but often forget that a website is much more than just a pretty brochure. Why not put your site to work and make everyone else’s job easier?

"There's a sucker born every minute." Contrary to popular belief, P.T. Barnum didn't actually say this quote, but both he and David Hannum, the guy who did say it, would no doubt find the sentiment extremely applicable to the internet. Has someone tried to sucker you in with these common scams?

Now that you are social and keeping in touch with your customers and clients –it’s time to make sure you’re staying up to date. You don’t have to spend a lot of time to stay relevant. Just give yourself a checklist that you can refer back to every other month or so to make sure that you’re updated and appealing to customers the way that you intend to.

You do everything Google asks when promoting your website and still your page ranking gets a spanking. Even with updates named “Panda” and “Penguin” and SEO terms labeled “black hat” and “white hat,” search engine marketing strategies are still very gray.

We've been talking lately about how hot content marketing is right now.  It's extremely important nowadays to have strong, original content linking back to your brand and your website.  People are looking for information -why not let your company be the one who supplies it?  While the idea of content marketing might be a simple one; actually executing original content is another matter altogether.  My advice is to either hire someone to write your posts for you (we actually offer that service... for the record...) or teach yourself the tips for writing a great blog on your website.