A custom coded website may sound like the platinum standard, but that doesn’t mean it’s the right solution for your business or organization. Understand what “custom code” really means to reduce unpleasant surprises and make the right decision.

There are so many brands on Pinterest because brands know that consumers are on Pinterest. People are searching, shopping, looking for ideas and inspiration. Why not get in on the action? It can be really simple for certain types of businesses to sell. Retailers and brands with an actual product that people are searching for are going to have a really simple time of taking a shot of their product and pinning it. But, what about everyone else? Well Pinterest can still be an extremely valuable tool to the creative marketer.

A blog post to comment on a blog post gets picked up by another and on and on and...

Social Media Today posted an article about Facebook's Trending section and how it may not be a true representation. Should it be? Must it be?

Are you acting as Social Media Manager for a business or not-for-profit and feeling overwhelmed? While you’re navigating the learning curve, here are some tips for sharing Facebook posts.

You may already have a LinkedIn Personal profile. Most professionals do. You might also have heard that having a LinkedIn Company page isn’t going to inspire a huge influx of leads and business. While this may be true to a point, creating a Company Page on LinkedIn still has several benefits. The goal isn’t to replace your personal profile, but rather to give your customers or connections the opportunity to learn more about your company and about what you do.

Experts emphasize the importance of graphics in your blog and social media posts and many options are available just for the googling. But where can you find images that won’t land you in intellectual property trouble?

Basically all of the big dog platforms on social media have advertising options for advertisers. Twitter has had ads for a long while now, but they are revamping! Twitter has recently introduced their ads editor tool. This tool enables advertisers to create and edit multiple campaigns at once. How is it done? Users can export the ad details to a spreadsheet and then reload them with the updated details. 

Whether consciously or not, “WIIFM?”(or What’s In It For Me?) is the question we all ask all the time. Some of the Sprocket team attended DNNcon in Baltimore last week, but why should you care? Read on for three actionable take-aways from the con for business owners and not-for-profit managers like you.

In February, Facebook announced a new feature being hailed as the evolution of mobile advertising. This feature is called Canvas. In their own words, “Facebook Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products”. Well, that’s certainly not vague at all. So, what can it do exactly and what are the possibilities for marketing?