The Sprocket Report
The number of your Facebook Likes is not nearly as important as who the people that Like you are. Once you have a goal for your Facebook business page, you’ll need to nurture the audience who will help you fulfill that goal.
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Considering it is a social network full of professionals across countless fields –LinkedIn seems like the perfect place to post any job openings your company may have. Whether your company is simply looking for extra talent or a main goal of your social media strategy is to attract specific employees, posting a job listing to LinkedIn is a great way to receive new applicants.
The Sprocket Report
Contemplating a Facebook ad and wondering what results to expect? Take a look at this report on how it worked for one of our clients.
DIY Sprocket Solutions
Keeping a troll free community for your business and brand online can be difficult. People, sometimes with zero correlation to your business and nothing but free time, find amusement in posting negative comments and damaging statements. This negativity has a very far reach. It can impact your brand and your brand’s reputation. So, is there a best way to handle trolls and negativity in your social media marketing strategy?
The Sprocket Report
Last time we talked about whether news releases were still relevant in today’s digital world – and they are. But BEFORE you send your news, make sure your website is ready.
DIY Sprocket Solutions
Is your business on LinkedIn? Are you utilizing paid advertising? Many people that are using social media marketing to skyrocket their business are also doing some sort of paid advertising on one or more platforms. Facebook is one of the most popular ad platforms –not everyone considers LinkedIn. They are obviously very different ad platforms, with very different audiences and options, but they share the same essential principles. If an ad is working well on LinkedIn, it will probably work well on Facebook and vice versa.
The Sprocket Report
The short answer is “Yes.” Now read on for a few tips on why you should write them, what to write about and where to send them.
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People want results –it’s natural. For those pouring money and resources into a social media marketing and content marketing campaign, they want to see the fruits of that labor. How do you measure success in an avenue that’s not exactly clearly paved? What may count as successful for one business on social media may not be considered successful to another. So, how do you define success?
The Sprocket Report
We strongly encourage you to measure your social media results to learn how to improve your marketing. And measuring your competitors’ results can teach you even more! With Facebook’s “Pages to Watch,” you can do just that.
DIY Sprocket Solutions
Recently, I heard a news story relaying how McDonald’s plans to fill 250,000 job openings in the US over the next few months. Good news, but what really caught my attention was the fact that the fast food chain is hoping to fill these jobs with Snapchat’s help. McDonald’s is using Snapchat to hire millenials.