Between Google Analytics, Facebook Insights and all the other online data collections, business owners have more ways to track their marketing efforts than ever before. But what about your offline marketing?

With the huge leap in popularity in recent years, it’s no wonder that Instagram is expanding its capabilities to include new tools to help people buy and sell on the platform. People are flocking to Instagram to find influencers and brands that are touting the products that they love. Instagram has made the process of buying through Instagram easy by setting up “shopping” through your business as long as your account fulfills certain requirements.

People use Facebook Profiles. Businesses use Facebook Pages. But which should you choose if you and your brand are one in the same?

I’ve been using the free version of the program Canva for a few years now. Canva is a tool that allows you to easily create a never-ending amount of graphics. With Canva, you can design everything from social media graphics to blog graphics to ads to flyers to menus to presentations and everything in between.  They offer everything in one place that you need to create beautiful designs. They have countless layouts, millions of images, filters, fonts, templates, icons, shapes and more.

Have a favorite nonprofit? One way you can serve them is to help them make use of Google for Nonprofits. Check out all the benefits available!

It seems funny to even consider that a marketing approach on Facebook would be outdated. However, now that a decade has passed, there have definitely been enough significant changes and shifts to the way Facebook handles business that you need to be aware of your marketing standing. Are you keeping up with the times? Is your approach stale?

If your website was built some time ago and you are no longer in contact with your web tech, you should check to see if you have a Google Map and if it’s working correctly.

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.

Google is not the only search engine, but it sure wields a lot of clout and it offers a lot of nifty services for business owners. The Google My Business listing is one of those services you should be taking advantage of. 

Many business owners, both large and small, have more than one location that they are managing. Having a social media presence is essential and having a social media presence on a local level for each location has become essential as well. So, what is the best approach? A separate business page for each location? That’s one approach. However now, with Facebook Locations, business owners are provided a way to provide a local presence for each location while managing from one central page.