GA4, the latest incarnation of Google Analytics, doesn’t measure Bounce Rate. So what does this mean for your business’s website? 

After more than a year of canceled events, we have lately seen business expos scheduled again. Unfortunately, these great opportunities are often squandered by folks on both sides of the booth. Here’s what we mean:

As we deal with this pandemic’s two-step-forward-one-step-back progress, it is increasingly obvious that doing business online isn’t going away any time soon. How well is your website meeting the challenge?

Nobody wants to be pitched to, sold to, or advertised at. We know what we want and we will go find it for it ourselves, thank you very much. Enter: Content Marketing.

Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy.   

Yes, these thoughts on marketing have been tried so often that they are trite, but that doesn’t make them less true! It’s best to just accept the facts – and take advantage of them.  

With your business’ marketing and even sales online, it’s imperative you figure out how people find you. So let’s take a closer look at search queries. 

While the craze for infographics peaked a few years ago, their appeal is still strong enough that you should consider creating your own. Here are a few tools to help you get started:

Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks:

Not every “SEO Expert” is a snake oil salesman, but unfortunately, there are quite a few of them out there. Business owners need to realize that Search Engine Optimization is a process, not a magic cream to rub on your website for instant success.