3 Ways You’re Scaring Your Web Marketer
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3 Ways You’re Scaring Your Web Marketer
Kate Gingold
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3 Ways You’re Scaring Your Web Marketer

The Sprocket Report

Halloween is when everyone likes to be spooked a little for fun. But if you are scaring the living daylights out of your web marketing team and killing off opportunities for new clients it’s not fun anymore. Are you guilty of these 3 frights?


No Mobile Website

Like any good ghost story, this really happened to us:  We were walking through a trade show and saw an eight-foot tall banner that proclaimed:  “You can learn more at our website!” with a QR code as big as your head. Dutifully, we trained our smart phone on the QR code which revealed a teeny tiny version of their website. It was difficult to read, impossible to navigate and didn’t even point to the appropriate landing page.

Since QR codes are made specifically for mobile phones let your web marketer provide you with a mobile website.

No Supporting Links

Too often websites are walled off and abandoned like in Poe’s tale “The Cask of Amontillado.” Connect to your site from Facebook, Twitter, online directories and other internet sources and plaster the URL on your business card, your truck and every other place you can think of.

Give customers many opportunities to remember and contact you.

No Current News

The “web” in “website” refers to connectivity, not to cobwebs. Stale pages collect virtual dust and make your company look like a deserted house haunted by ghosts. Potential customers will doubt you’re still doing business.

Clean up out-of-date event notices, use “evergreen” content when possible and post something, however brief, on a regular basis.

Some folks say that Halloween scares help us face our fears, conquer them and become stronger. The same goes for your website. Working with your web marketing team to face and overcome the deadly aspects of your pages will make your website stronger. Don’t have a team? Contact us today and let us be your team. We’re always happy to help! And have a great Halloween!

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Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
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Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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