You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting. 
The line’s flat, and you’re dreading the conversation with your boss about why your SEO investment isn’t “working.”
Here’s the thing: flat traffic doesn’t mean failure anymore. 

AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority.

Nearly everyone and their nephew can build a website these days, but only Mary Poppins is practically perfect in every way. That’s why it’s important to understand the strengths and limitations of whoever builds your site.

Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated results.

The goal of a cold email isn’t a sale — it’s a conversation. Here’s how restraint, relevance and respect turn outreach into real opportunities.

As businesses become more familiar with using Artificial Intelligence to help with their everyday tasks, they’re also getting lax in overseeing what their AI produces. Here’s your reminder to pay attention!

AI is rapidly replacing traditional search, and if your brand isn’t showing up in AI-powered answers, you’re already falling behind in the 2026 discovery race.

Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.

With the new year ahead of us, this is a great time to think about the digital content you will be creating. Here’s why it deserves serious effort before posting:

The new year inspires many of us to do things differently. Better! The Sprocket team is ready – are you? Read on to see how we can help jumpstart your success this year: