Using Pinterest to Promote Blog Articles
Pinterest is a great place to promote a variety of content. Most would consider Pinterest to primarily be a place to share products. Those who are writing blog articles may not consider this platform first to promote content. If you aren’t using Pinterest to share your articles, you may be missing out on an entirely new reader base.
Image is king on Pinterest. When it comes to grabbing the attention of Pinterest users, the image that you choose as your pin has to be one that is going to cause people to stop and take a look. It’s the most important part of a pin. So choose an image that conveys what your post is about. You can create a graphic with part of your article title displayed on your image. This is where choosing a great headline for your article will become important. You want to use a title that will cause people to stop scrolling and start clicking.
Once you have a great graphic, you can use the description text to your advantage. You have 500 characters to describe and comment on your pin –although shorter descriptions seem to be more effective. This description can provide content to your image and also serves as a way for more people to find your image. The words in the description of your pin are searchable. So you should include keywords that you think people will use when searching for topics that relate to your article.
You can include a short excerpt from your article if you think it will cause viewers to want to read more. You should always add a link to your article in your pin description to increase traffic to your blog. A good call to action is always a great idea to include in your description. It encourages your followers to engage with you. Decide what your goal is and use that to shape the call to action you have. Examples would be: repin, read more, learn more, add a comment, share with a friend, etc.
You can also use the same article to create multiple pins. You just have to be sure that you are using great images and graphics. You can share the featured image of your blog post to create your first pin for that article, then take all shareable images from your post and create pins from these for that same article to promote. This allows you to reshare the same blog post in a variety of different ways. An image that may not have stood out to one person may stand out to another and vice versa.
What success or failure have you had in promoting articles on Pinterest? Is the image key? Is the description most important? What has worked for you? Comment below!