Use Digital Media to Come Out of Your Shell
× Search

Sprocket Websites - Blog / News / Updates

Use Digital Media to Come Out of Your Shell
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

Use Digital Media to Come Out of Your Shell

The Sprocket Report

Nobody likes the pushy salesman – we get it. And we believe it fervently. But the marketing world shows no mercy to the shy guy. While we know a few small businesses that go a bit over the top, far more folks underwhelm to the point of invisibility. Here is what you should do to showcase your website.

Claim your listings and post your URL

Every business and not-for-profit should start by claiming their listings at Google,  Bing and Yahoo! Next, work on your listings at Yelp, Linked In and similar sites. There are hundreds of places to get listed, but these are the most important ones.

Even if you’ve been in business for many years, you may not have “claimed” your listings appropriately, so check it out. Complete all the details you can for free, especially the place where you link to your website. You can always upgrade your profile later if you want.

Create social media pages for your business

It may seem overwhelming to manage social media, but it really helps your website’s visibility. Make pages for your business (which are different from personal pages) at Google+, Facebook and Twitter– Google+ especially since Google is still the most widely-used search engine and they look favorably on folks who use their tools. Fill in all the blanks, particularly the website field.

Using a tool like HootSuite lets you post everywhere in one fell swoop and also lets you schedule posts so you don’t have to think about it every day. Once or twice a week is fine for beginners. Reposting other people’s posts with a comment also counts and it’s easy. Keep it super simple and you might just enjoy being social.

Blog and/or comment on blogs

Blogs create content for your website on a regular basis, keeping it fresh. You can also blog at places like which can link back to your website. You don’t have to write a novel – nobody has time to read that anyway. A few paragraphs listing the “3 Signs You Need New Gutters” are plenty.

If even a few paragraphs are too much, comment on other people’s blogs. Use your URL in your signature or profile so your website is identified. Don’t write comments like “GO TO MY SITE!” Rather, add to the conversation, as in:  “Thanks for the info on LinkedIn best practices. We like to stay in touch with our donors this way.”

Use all of the above to spread your news

Once you’ve built all of these outlets, make use of them! Tell everybody when you have a new blog post, celebrate an employee’s birthday, update your website and so on. No, you don’t have to tell folks what you had for lunch.

Will this work unleash a flood of visitors to your website? Maybe not, but it will certainly get the gates open. Be sure to check your website analytics to see how much your traffic improves so you’ll know where to focus your future efforts.

Because we’re in the website business, we want to help folks get their website found. Contact us today if you'd like help with any of these marketing efforts and we’ll put our team to work for you.

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

3373 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article #HashtagsonFacebook: Dos and Don’ts
Next Article Pinterest For Your Business - Best Applied Practices: Part 1

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top