The Case for Digital Sharecropping - Website Design | Naperville | DNN | Social Media | WordPress
× Search

Sprocket Websites - Blog / News / Updates

Kate Gingold
/ Categories: The Sprocket Report

The Case for Digital Sharecropping

What do you think of when you hear the term "sharecropper?" Most of us picture a ragged farmer toiling under the hot sun on some conniving landowner's acreage. As the term suggests, sharecroppers shared a portion of their crop with the landowner who retained possession of the land being farmed.

In the post-war South, cash-poor landowners may have controlled the land, but they no longer had workers to cultivate it. Hired hands required wages even if the crop failed, so potential income remained out of reach. Landowners needed the sharecropping arrangement in order to produce a prosperous harvest.

So what does this have to do with the Internet?

Some folks see platforms like Facebook or Blogger as landowners controlling much of the Internet's vast and fertile ground. In order to reap the Internet's riches they need workers and it makes better business sense to get someone else to share the risks in return for a promised share of the rewards.

That means small business people are the ones toiling under hot fluorescent office lights on websites owned by someone else. We provide the content, the links, the traffic to make their websites grow and flourish. In return, we get a share of the crop as marketing exposure for our own businesses or in affiliate ad revenue.

While our contributions are essential, those powerful platforms set the share proportions to their own advantage and could change the rules or kick us out completely if they choose, much like an 1860's landowner. You can make a strong case against digital sharecropping.

Digital sharecropping grants the smallest businesses access to some incredibly powerful Internet platforms, and you should definitely take advantage of them, but spending all your effort on someone else's farm isn't logical. Invest in a nice website of your own as well for greater control and the start of your online empire.

After all, that's why they call them "domain" names!

Need to launch or re-launch your website? Want suggestions for supporting your site with social networking platforms? Contact us today. Were happy to help!

Previous Article Yellow Pages: Going Green, In the Red?
Next Article This Is Social Media Week!
2827 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.


Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author


About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2021 by Sprocket Websites, Inc.
Back To Top