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Ten Years of Tips – Still One Web Marketing Mission
The Sprocket Report
Photo: 2003 Chamber Expo "Best Booth" Award. Thank you for your support as we celebrate the start of our second decade of Newsday Tuesday emails! From the beginning, our mission has been to outfit clients with the tools and skills needed to market the html out of their websites.
The first Sprocket Report was sent in 2010 when Jim and Susan Nagy of J&S Tech Designs joined forces with Kate and Don Gingold of Gnu Ventures, continuing a newsletter tradition that began when the debut issue of Gnusworthy Tips landed in email inboxes on April 29, 2003.
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| First Newsletter - April 29, 2003 |
Dog years are short, but that’s nothing compared to tech years. Think back to what 2003 was like, technologically speaking:
- While iPods are two years old already, they store 5 GB of data compared to the 160 GB we get on today’s “iPod Classic.”
- MySpace, based on Friendster, is the hot, new thing.
- Apple releases Mac OS X “Panther” and the Safari browser.
- Mark Zuckerberg is tinkering with something called “Facemash.”
- We’re still two years away from YouTube, three years until we can Twitter and we have to wait four more long years until the first iPhone is released.
Back then websites were treated like a novel addition to traditional marketing practices. Today traditional marketing supports a company’s online profile. Regardless, our bi-weekly tips continue to offer advice for small- to medium-business owners who are competing against marketing departments with deep pockets.
We want to assure you that we’re paying attention to the changing internet landscape. The intent of The Sprocket Report, like its predecessor Gnusworthy, is to keep you updated with tech and marketing news appropriate to SMBs, written for smart, if non-tech, entrepreneurs.
Armed with this knowledge, you can make better decisions about your website and online marketing. You will be informed enough to see behind the smoke and mirrors of less-scrupulous web companies. You recognize the effort we make to provide the right product and service at a realistic price. And you know we will be here for you in the future, just as we have been for the last ten years.
The newsletter has changed over the years as we try to anticipate and respond to your needs. In its current form, we offer several short articles of interest to SMB owners, a list of local business events and links to tech news for further reading. If you have suggestions for improvement, please share them with us. If you’d like to submit an article for The Sprocket Report or if you’d like to use one of our articles in your newsletter, please contact us.
Some of the names on our contact list have been receiving our emails the entire ten years, which tickles us pink. Getting internet tools into the hands of small- to medium-business owners and teaching the skills to use them is why we started in the first place. Thank you for your confidence in us! Now, let’s get out there and do some business.
Ready to tackle some website upgrades? Contact us today to discuss your options. We’re happy to help!
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Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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