After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did.

There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy?

Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain…

A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation.

Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose?

Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. 

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.