Do You Need a Web Janitor? - Website Design | Naperville | DNN | Social Media | WordPress
× Search

Sprocket Websites - Blog / News / Updates

Do You Need a Web Janitor?
Kate Gingold
/ Categories: The Sprocket Report

Do You Need a Web Janitor?

The Sprocket Report

If you have a brick-and-mortar location you already know how important maintenance is. You either hire a service or pay a fee to your landlord so that the snow gets plowed and the windows washed. So why should it be a surprise that your website needs maintenance services, too?

You want customers to feel comfortable about doing business with you, but a shop or office with peeling paint, filthy floors and burned out light bulbs doesn’t inspire much confidence. Budgeting for maintenance is simply an expected part of doing business.

Since your website serves as your online storefront, keeping your web pages tidy is every bit as important, so don’t forget to budget for that maintenance as well. How much upkeep do you need? Well, just like your physical location, “it all depends.” Here are a few of the most common services you might need to consider:

Regular Mopping and Dusting

Websites get metaphorically dusty and benefit from a little regular polishing. You should clean up expired sales and old copyright dates. At the same time, update event calendars and blog posts so that your site looks fresh. A walk-through once a week would be great but if you’re not updating at least once a month, your site is probably looking pretty stale.

Occasional Fixes

Sometimes links get broken or a technology update messes up how applications work together. If you aren’t regularly maintaining your website, you might not even notice there’s a problem until a prospective customer complains. And then it might be too late!

Cosmetic Redecorating

Fashion trends wane and your site may be looking dated. With many of the newer web platforms, like the one we use, you can freshen up the look without having to rebuild the whole site. Ask your web developer what you can swap out, like graphics, colors or layout.

Strategic Remodeling

If your analytics tell you that folks aren’t finding your Call To Action or if you’re spending too much time answering phone questions, maybe it’s time to add some functions or rearrange the pages. This is much easier to do on a website than in your storefront and you won’t need a “pardon our dust” sign while you remodel.

Tear Down and Rebuild

Sometimes you reach the limit of what you can do with what you have and when that time comes, you simply need to start over. Again, this is much less disruptive in a website since you can build the new one while the old one continues to work. Once you and your web developer are done with the new site, you just point the domain name there and you’re done.

There’s an entire Professional Retail Store Maintenance Association with conferences, books and a magazine to help folks take care of their brick-and-mortar shops. We didn’t see a similar organization for web maintenance, but we did find this:

In a perfect world, you should be able to focus on your business and its production. However, we know that small setbacks happen such as maintenance issues. What if there was a company that could take all of your maintenance issues away and even provide preventative maintenance?

Boy, that sure sounds like a web developer, doesn’t it? Take a look at your website with your customer’s eyes and see if it’s time for a little upkeep. Or give us a call and we’ll take a look for you and report back. We’re happy to help you look good!

Previous Article Top 2015 Social Media Predictions
Next Article Email Marketing in 2015
2982 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.


Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author


About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2021 by Sprocket Websites, Inc.
Back To Top