Are You Sharing the Right URL? - Website Design | Naperville | DNN | Social Media | WordPress
× Search

Sprocket Websites - Blog / News / Updates

Are You Sharing the Right URL?
Kate Gingold
/ Categories: The Sprocket Report

Are You Sharing the Right URL?

The Sprocket Report

Social media is a definite must-have when you’re trying to reach a larger audience. Businesses want to promote sales or networking events. Organizations want to promote their fundraisers or festivals. But you’re losing their attention by sending folks to the wrong website URL.


You’ve no doubt heard the term “Landing Page” before. Quite simply, it’s the web page a visitor lands on when they click the link you have provided them. There are many great techniques for using landing pages in your marketing, but we’re going to talk about only the most basic, that is, picking the right landing page.


It sounds so obvious, but it’s astonishing how many businesses and organizations aren’t picking the right page for their visitors to land on. Often it’s because their website (as well as those promoting their website) need a little updating.


In the olden days, it was enough to say “go to my website” to provide folks the details of an event. Internet marketing was novel and there was less of it so folks were content to wander through your web pages and admire the flashy animation or what-have-you until they found the information for which they were searching.


Not today, they don’t!


The internet provides instant information so if you can’t give folks what they want immediately, they move on to someone who will. Many Events pages are like the one accompanying this post. The organization is active so there’s a long list of events. But if the specific event you’re promoting is on the bottom of the page, most visitors will not keep scrolling until they find it.


So instead using the Events page as the landing page, you want a web page that is specific to just a single event. You can still have an Events page, but each item on the list will link to the specific page for that event.


Now you can put that specific event page link in a Facebook post, in a Tweet or wherever else you’d like to share it and send interested visitors to land straight on the information they want. And colleagues, fans and followers will have a nice, neat message to pass along as well.


When creating that specific landing page, don’t forget to use good search terms in the first few sentences and particularly in the headline. Use the words people will be using to find your event when they’re asking Siri or Alexa or typing into a search box. Please do NOT just post the pdf of your event flyer because that’s just a picture of words, not actually searchable text. Google will not know to serve up that word picture when someone is searching for your event.


Spring and summer events are being planned now and we want you to have a great turn-out. Using social media to spread the word is a terrifically successful way to share the news. Just be sure you’re making it easy for folks to help you get the right info out there. If you’d like more assistance with your online marketing, give us a call and we’d be happy to help you.


Previous Article Consistency is Key in Social Media Customer Service
Next Article Micro-Influencers: Social Media Marketing
3172 Rate this article:
No rating
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.


Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Theme picker

Contact author


About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Stay In-The-Know...

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! - we always have a guest post as well.

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

Read Archived Articles




Get The Sprocket Report

Terms Of UsePrivacy StatementCopyright © 2020 by Sprocket Websites, Inc.
Back To Top