Basic Digital Business and Marketing Costs – The Reality vs. Perception Basic Digital Business and Marketing Costs – The Reality vs. Perception Kate Gingold / Tuesday, May 20, 2025 0 100 Article rating: 3.0 Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get. Read more
How the U.S. Public and AI Experts View Artificial Intelligence Kate Gingold / Monday, May 12, 2025 0 0 Article rating: No rating The public and experts are far apart in their enthusiasm and predictions for AI. But they share similar views in wanting more personal control and worrying regulation will fall short. Read more
3 high-impact tactics to drive email engagement Kate Gingold / Monday, May 12, 2025 0 0 Article rating: No rating You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you — it’s your email strategy. Read more
Marketing on LinkedIn: What you need to know Kate Gingold / Monday, May 12, 2025 0 0 Article rating: No rating Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Read more
Stop Making It So Difficult for Customers to Buy What You're Selling Stop Making It So Difficult for Customers to Buy What You're Selling Kate Gingold / Monday, May 12, 2025 0 228 Article rating: 3.0 A website’s objective is to help customers find the business that provides what they need and then guide them to purchase. So make it easy for them to do that! Read more
Struggling with Social Media Engagement? Start with the People Around You Struggling with Social Media Engagement? Start with the People Around You The Sprocket Team / Tuesday, May 6, 2025 0 351 Article rating: 3.0 You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business? Read more