Engagement Overview was the last stop on our GA4 tour, but there is one additional report, not part of the basic profile, that we suggest you add: Google Search Console (GSC).

What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?

Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.

Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach.

Most folks take email for granted – until it suddenly stops working as expected. Here’s what to know about this everyday tool before it becomes a technological nightmare.

Marketing is all about how you engage with your prospective customers, and keep them engaged through purchasing and beyond. Here’s how GA4’s Engagement report measures that:

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Starting a new business can be an exciting and rewarding venture, but it also comes with its fair share of challenges. Here are some common obstacles to avoid when starting a new business.

When was the last time you talked to your customers? I’m talking about real conversations with customers, where you actually listen — not just slapping a chatbot on your website with some predefined responses, or sending out an NPS survey via email. If you’re like most companies, it probably wasn’t recently enough. That’s because talking to customers has become a lost art.

Website, social media, pay-per-click ads – you have a lot going on when marketing your business, so you need an easy way to keep track of it all. Like a dashboard tool!