The phrase slides glibly from the mouths and keyboards of marketing gurus, but while you’re nodding in agreement are you secretly wondering “What on earth does that mean?” Let’s look at “brand story” from afar before we look up close.

Starting a new business has its unique set of challenges. Buying an existing business that you intend to take over presents a whole new host of hoops to jump through. In this digital age, an established business means an established online presence and following. New owners that buy that business are also buying that online presence and following. As is. For better or for worse. 

Both Jim and I are presenting at DNN Summit in February and it's an exciting year to be be part of this event. We are really looking forward to all the learning, sharing and networking.

Email is one of those things that works great – until it doesn’t. With the average business owner or not-for-profit director intent on their own job, who should they ask to fix their email issues?    

Heading into 2018 I’ve decided to take a fresh look at stale social media marketing practices. When we talk about valuable platforms for clients to use to market their businesses, Twitter is always a top social media network for marketing. Shouldn’t an effective platform receive an effective strategy?

Here’s a business resolution for the new year:  Be PRO-active instead of RE-active in your digital marketing. Your effort will be repaid many times over – and it’s not that tricky to implement. Let’s get started!