Here's why SEOs must understand business market types and how they influence the success of our marketing strategies.

We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience.

When an entrepreneur is just starting out and there is simply no money, a free website may be the only option. But know the trade-offs and plan to trade up as soon as possible.

While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you. It is fundamentally different from UA and requires you to learn a new way of tracking data and new interfaces. So, even if you do use GA4, you will have to learn a new system. That means this is the perfect moment to be sure this new analytics system is the right one.

Here is a guide to determining that for yourself.

Does it feel like spring flew by to anyone else? This year is nearly halfway over, and we’re officially transitioning to summer, which means it’s time to make your marketing sizzle this season.

Are you looking for ways to improve your social media marketing? Want to post at the best times to generate more traffic and engagement?

The team from Giraffe Social Media share their social media tips in this infographic.

Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions.

Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, it’s time to reconsider.

Another report in the Rank Tracker is the Rankings Table. There can be a number of different parameters reported here, depending on what you and your account executive have decided to track.

Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.