Want to know the Number One item necessary for a successful event marketing plan? Actually making one! You would not believe how many companies and organizations are just winging it. Take a look at these real-life examples and see if you’re guilty of these planning omissions.

Social media management can turn into a total time suck if you let it.  Now, I'm not saying that you should stop spending time on your social media marketing, I'm saying that you should plan your time to work more efficiently.  Work smarter, not harder. We've all been sucked into the abyss that is Twitter.  We scroll, then click and read, click and read, click and read, look up and found that 4 hours have gone by and you're still sitting there in your pajamas.  That was a waste of time...

Whether you hire a big company to build your new website, do it yourself or find a solution in between, you will cut costs and launch quicker if you prepare before getting started. Gather your thoughts and content with this Website Checklist.

No, email marketing is not dead.  In fact, email marketing is kind of huge right now.  I can tell you that with Black Friday/Cyber Monday/Crazy Holiday Deal Madness behind me -I did most of my online shopping based on email marketing campaigns sent from a few stores I frequent online.  I can also tell you that I am a repeat shopper at most of those places online not only because I love their products, but also because they continually send me emails that hit the nail right on the head.  What are they doing right?  I'm glad you asked...

If you have a brick-and-mortar location you already know how important maintenance is. You either hire a service or pay a fee to your landlord so that the snow gets plowed and the windows washed. So why should it be a surprise that your website needs maintenance services, too?

Many businesses want to reveal updated websites in the new year, which means that December is a traditionally busy time for us as we get them ready to launch. If revamping your website is one of your upcoming goals, January is a perfect time to talk to us! Not sure what improvements are most important? Here is a checklist of questions to start the conversation:

The old year is fading away, but social media marketing most decidedly is NOT. Facebook may tighten visibility again and the popularity of various platforms may wax and wane, but online engagement with your clients will continue to be an important part of your marketing mix. Are you failing to make the most of this opportunity?